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Marketing Mix
by Cheri Lane
Communications Manager

 

What Is A Webinar And Why Should I Care?

Is your company interested in saving money? Interested in continuing education for their employees? Interested in staying abreast of industry news and trends? If so, then you should care about webinars.

New technologies continue to change the way we do things - at an increasingly rapid rate. Webinars – or Web-based seminars/presentations – allow people the opportunity to learn from the convenience of their own office or home. With shrinking budgets, rising costs of travel, and the ever increasing busy-ness in schedules, people are looking for better options for gaining information. Webinars offer a forum that eliminates travel costs and consumes only a fraction of the time that an event at a physical location does, therefore, popularizing this method of gaining information. In addition, it adds much of the same interactivity of a face-to-face presentation, and thus contributes much more value than simply an article, white paper or email.

What is a Webinar?
A webinar (web + seminar) is a great way to learn from others – regardless of what state or county they live in - without having to travel. With just a phone and a computer, anyone can participate in these events. If bandwith allows, the phone can be eliminated and the participant can listen via voice over IP through their computer speakers. The webinars combine several forms of communication and interaction, such as viewing online presentations, instant messaging for question and answer sessions, the ability to 'raise your hand' for a question, voting on issues, drawing on a 'white board,’ sharing out desktops and applications and documents and so forth. Click here for more information.

Ortivus North America (NA) believes that Web-based delivery of information will continue to increase in popularity and is committed to delivering quality information in the EMS and Public Safety industries. Some of the recent Webinars that Ortivus NA has produced include:

“Documentation Advice to Help Keep You Out of the Courtroom” with J.R. Henry, President of J.R. Henry Consulting, Inc. (August 23, 2005)

“How to Improve Fleet Efficiency with Automatic Vehicle Location (AVL) – or GPS” with Dan Voss and Alex Sagala, Ortivus NA Product Managers and case study presentations from two AVL users (September 8, 2005)

“Federal Funding for Public Safety Agencies”
with Michael Paddock, Chief Executive Officer with The Grants Office, LLC (September 22, 2005)

“Streamline Your Workflow: Speed Up Your Field Data call Processing”
with Steve Johnson, Director of Sweet Billing Service (October 12, 2005)

“New Technologies – How Do Innovations Affect Emergency Services”
with Paul Rochon, Ortivus NA Vice President of Advance Engineering (October 13, 2005)

“Ten Tips for Successful Grant Seeking”
with Michael Paddock, Chief Executive Officer with The Grants Office, LLC (November 8, 2005)

“Why CAD? How Computer Aided Dispatch Can Solve Common Dispatch Problems” with Dan Voss, Ortivus NA Product Manager (November 17, 2005)

Check out our webinars often for more continual learning.
 
Most of the recordings from these webinars are available for support customers behind the support log-in window on the Ortivus NA website.  All that is needed to view these recordings is Windows Media Player Version 9 or later (free download).

If Ortivus NA SMA customers are interested in also viewing past webinars, you are welcome to send your request to editor@ortivusna.com and we’ll email you the respective webinar recording link for you to view/hear. Ortivus NA also welcomes ideas for upcoming webinars; please send your suggestions to editor@ortivusna.com.

Commitment to industry knowledge – commitment to superior customer service – and commitment to the latest advancements in technology are all foundational components of the Ortivus NA vision; and Webinar offerings are just one example of that commitment and vision.


What Is RSS?

Communication advancements have taken our society from communicating via letter through the courier or postal system…to talking to anyone around the world via telephone…to sending emails over the internet…to perhaps the latest communication advancement – RSS. Many people are not yet aware of this emerging form of communication.

Really Simple Syndication – or RSS – is a ‘feed’ of information that a subscriber receives which in turn is usually linked back to a Web page with additional information on the topic. RSS feeds are beneficial because they can change as often as the owner deems appropriate to deliver the latest information. A subscriber can delete the feed at any point and the concept of “opt-in only” eliminates the potential of this communication method becoming polluted with SPAM. The flexibility of choosing which RSS feeds a person subscribes to is comparable to a person being able to customize their morning newspaper and have only the headlines and articles of interest featured in the publication.

The difference, however, is that because of the internet platform, the headlines can be updated several times a day to deliver – truly – the most up-to-date information.

Ortivus North America (NA) published their first RSS feed on October 24, 2005. The Ortivus NA feed will contain the latest information on company news, products, services – such as upcoming webinars, as well as important EMS and Public Safety industry news. Ortivus NA views their RSS feed service as another means of offering a convenient tool for distributing important information to our customers and to the world at large.

As new technologies emerge, Ortivus NA is committed to evaluating the benefits they can offer in improved customer service, as well as products. To learn more about subscribing to the Ortivus NA RSS feed, click here.