OrtivusTALK

Newsletter Articles

CEO Corner >>

Enhanced Integration for 5.2 >>

New Product Platform >>

Customer Feature:
Hopkins County EMS >>

Guest Columnist:
Software Leasing >>

Coming Soon To A Wireless Phone
Near You >>

2005 User Groups >>

From Your Sales Team >>

Employee Spotlight >>

Support Hot Topics:
Sweet Products >>

Support Hot Topics:
AVeL  Products >>

Other News >>

ORTIVUS NA HOME PAGE >>

Walt Young,
Chief Executive Officer
and President of Ortivus North America

All good management meetings begin with a review of “where are we year-to-date”. Let’s start with that. As of this date April 19, 2005, we are:

·         Ahead of budget

·         We have successfully installed over 30 new Sweet-CAD systems

·         We have expanded our development team by 130%

·         We have stayed on track for all aspects of development with minor exceptions

·         We are approaching the installation of our first RMS (Record Management System)

·         We have received our largest order in history (that is saying a lot given a 19 year history)

·         We have located several possible acquisition targets

·         We have defined a long-term business strategy

My family is healthy, business is good and it is spring. As my college freshman son exclaims when his Lacrosse team is winning, his grades are good and his girlfriend smiles… life is good.

How about our customers? How are they doing? Generally not as well! There is downward pressure on reimbursement (EMS) and expectations of EMS, Police and Fire are increasing. Stated a little differently, the Public Safety market is spending more overall - but not at the individual agency or operation. The direction is to do more while providing less with which to do it. How can something like this happen and where does it lead?  

Generally speaking this “state” is a normal condition of most “markets”. The forces that change a market - frequently external - occur and the market reacts. Unfortunately, the correction or adjustment (available funds or reimbursement) never completely corrects or adjusts as rapidly. This is a never-ending cycle of behavior. I will offer a simple example that many of you can easily relate to if you are an armed forces veteran. Following each War, “Police Action” or Violent Political Disagreement (my own term) we, in the form of our government, move quickly from a position of immense gratitude and appreciation to one of “fiscal conservatism”. Sound familiar?